Felix Sundstrom appointed CEO for SpectrumLeaf Europe

15 January 2019 / Announcements

Following a careful evaluation and various considerations, SpectrumLeaf has appointed Felix Sundstrom as the CEO of operations in Europe. Mr Sundstrom is a strategically-minded sales and marketing executive with a wealth of product development, sales and brand management experience. With 10 years as Head of Brands at Swedish Match and Head of Smokeless brands at Imperial Brands, Mr Sundstrom brings great value to the SpectrumLeaf management team and will be leading the team in introducing its first brand to the European market.

“While CBD products may seem quite different from the tobacco industry, we are currently witnessing a shift in that space towards tobacco-free alternative such as CBD products. As such, we believe that Mr Sundstrom will bring to the table a suite of expertise and experiences that can help us tap into this emerging niche,” shares the principle investor behind SpectrumLeaf.

“This is indeed a very exciting opportunity and a new sector that is demonstrating an upwards trend in Europe,” says Mr Sundstrom. “I am very excited to be part of SpectrumLeaf and to work with the team to start from ground zero and build a portfolio of premium CBD brands that we carefully select for our consumers. The aim is to build a trusted brand by doing our best to engage in frequent conversations with users so that our selections reflect their needs. Whether it’s product innovation, safety, suppliers, or even sustainability – our mandate is to insist quality on all fronts, and our mentality is to always challenge unexplored territories and think outside the box. I’ve been very lucky to work with and learn from some of the top tobacco brands in Sweden and in Europe, and I hope to apply my accrued know-hows to SpectrumLeaf.”

Through Mr Sundstrom’s network, SpectrumLeaf has already established partnerships with key channel distributors in various European countries for the launch of its first brand. Together with these partners, SpectrumLeaf expect to be in 10 markets before the end of 2019. SpectrumLeaf’s headquarter is currently based in London, but has teams operating from both Sweden and Poland.


SpectrumLeaf is a company dedicated to selecting and sourcing premium CBD products according to customer’s collective needs. One of the first products the company has introduced is Cannadips – a pouch-in-mouth CBD product that is all natural, discreet and fast acting, made through a proprietary process that preserves the valuable terpene and flavonoid compounds.